Discover how we ran a successful Reverse Mentoring programme with IKEA
Innovative reverse mentoring programme launched in collaboration with IMDI, bringing fresh perspectives to retail leadership.
ⓘ 6 months program 웃 10+ pairs ⚐ Oslo, Norway
Programme launch with IKEA leaders and diverse mentors in August 2023
Building Tomorrow's Inclusive Retail Experience
In collaboration with IMDI, we kicked off a groundbreaking reverse mentoring program with IKEA in August 2023, marking a significant step forward in retail diversity and inclusion.
The programme connects IKEA's senior leaders with young mentors from diverse backgrounds, bringing fresh perspectives on customer experience, workplace culture, and innovation.
Through structured mentoring sessions, leaders gain insights into the evolving needs of diverse customer bases and the importance of representation in retail environments.
The initiative reflects IKEA's commitment to creating a more inclusive shopping experience that resonates with customers from all backgrounds and communities.
Early results show promising changes in how leaders approach product development, marketing strategies, and team building with diversity and inclusion at the forefront.
"This programme has opened our eyes to the incredible value of diverse perspectives in retail. Our mentors are helping us create a more welcoming IKEA for everyone."
- Manger, IKEA Norway
Programme Highlights
Interactive workshop sessions fostering cross-generational dialogue
Mentors sharing insights during store experience walkthrough
Collaborative workshops on inclusive retail innovation
What Participants Say
"Dette programmet muliggjorde en relasjon som ellers ikke ville funnet sted. En dyp tilknytning og et trygt sted for oss begge til å dele både private og jobbrelaterte utfordringer."
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Mentor
Storebrand, 2025
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"In business, like in life, we can achieve higher growth if we harness the full potential of diverse viewpoints to build a strong culture with strong values. This program promotes this way of thinking and reminds us of the collective potential."
Mentee
Storebrand, 2025
Social Media Highlights
Ready to create your own success story?
Join IKEA in revolutionizing how businesses understand and serve diverse communities through reverse mentoring programmes.